Brands

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility
Artificial Intelligence (AI) News

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.
Luxury Asian
Shopper Publication

Hedonism, Heritage, and Human-Centricity: Unpacking the New Codes of Global Luxury

The global luxury sector is at a fascinating crossroads, defined not by linear growth but by a deep psychological duality. Today’s consumer is caught between two powerful, opposing forces: a ‘Carpe Diem’ urgency for immediate gratification and a profound retreat toward the safety and authority of heritage brands.
The Excess Factor - Ipsos
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
China Go Globa Webinar
Brands Event

[Webinar] China Go Global - Building Successful Brands Overseas

Join our exclusive webinar, "China Go Global: Building Successful Brands Overseas", designed for brands like yours seeking global expansion.
BANNER
Brands Webinar

[WEBINAR] Discover Contextual Brand Tracking

Tracking expectations, context, and empathy to build successful brands.
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Brands Publication

Mapping out demand spaces by context

Introducing Ipsos’ unique demand space segmentation approach
Understanding
Brands Publication

Understanding the context of consumption moments

A path to brand success.
Ipsos | luxury | customer experience | automotive | retail
Customer Experience Publication

The future luxury customer

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
How to grow your brands when purchasing power is shrinking | Ipsos
Brands Publication

How to grow your brands when purchasing power is shrinking

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
Ipsos Views | White paper | Sustainability | Advertising | Thought Leadership
Environment Publication

Sustainability and Advertising: Friends or foes?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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