Customer Experience


Gaming Survey

The shifting needs of global mobile gamers in 2022

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
Product Testing Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.
Customer Experience Publication

How inflation affects customer experience expectations

Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.
Mystery Shopping Publication

Driving compliance at the frontline

This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.
Digital Publication

Up close and personal: Humanising omnichannel

Humanising omnichannel means seamless customer journeys are just the start.
Customer Experience Publication

Bridging the Brand Experience Gap

How to align brand promise and customer experience for business success
Customer Experience Publication

Got30: An Ipsos vodcast

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
Customer Experience Publication

The Key To Your CX Success

Finding the right customer experience KPI for your business
Customer Experience Publication

Service with a smile?

Delivering customer experience in the face of mask wearing