Customer Experience


Customer Experience Ipsos Voices

Why AI Efficiency Alone Isn’t Enough for Great Customer Experience

Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.
Customer Experience Publication

CX Global Insights 2026: Unlock the Future of Customer Experience

Get the most comprehensive benchmark study on the market. Transform data into effective CX improvement and increase your Return on CX Investment (ROCXI).
Customer Experience Publication

Webinar material

Webinar Materials

Erina Wong - Service Line Lead - Customer Experience, Ipsos in Hong Kong

Erina has 10+ years of market research experience, specializing in brand tracking, customer experience and employee experience studies. She excels in leading quantitative programs across diverse sectors, especially in the financial and hospitality industries.
Customer Experience Publication

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
Customer Experience Publication

Rewiring Your CX DNA

The foundations of a winning customer strategy
Employment Publication

Embedding ESG in Experience

Strengthening customer relationships and doing right by the world.
Affluent Publication

Keeping the dream relevant: Rethinking how to deliver the luxury experience

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
Customer Experience Publication

The future luxury customer

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.