Customer Experience


Customer Experience Publication

Webinar material

Webinar Materials

Erina Wong - Service Line Lead - Customer Experience, Ipsos in Hong Kong

Erina has 10+ years of market research experience, specializing in brand tracking, customer experience and employee experience studies. She excels in leading quantitative programs across diverse sectors, especially in the financial and hospitality industries.
Customer Experience Publication

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
Customer Experience Publication

Rewiring Your CX DNA

The foundations of a winning customer strategy
Employment Publication

Embedding ESG in Experience

Strengthening customer relationships and doing right by the world.
Affluent Publication

Keeping the dream relevant: Rethinking how to deliver the luxury experience

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
Customer Experience Publication

The future luxury customer

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
Gaming Survey

The shifting needs of global mobile gamers in 2022

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
Product Testing Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.