Customer Experience

Elevate Your CX Strategy with Data-Driven Insights

Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research

Erina has 10+ years of market research experience, specializing in brand tracking, customer experience and employee experience studies. She excels in leading quantitative programs across diverse sectors, especially in the financial and hospitality industries.

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

The foundations of a winning customer strategy

Strengthening customer relationships and doing right by the world.

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.