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Demographic change

Demographic change

Generation X Publication

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.

28.04.23

Demographic change Survey

The Hong Kong New Normal Tracking Study - Consumption Trends March 2021

The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since March 2020. Highlights from March 2021 wave:

26.05.21

Flair Publication

Flair India 2018 - Aspiration to Action

In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.

11.01.18

Flair Publication

Flair Thailand 2015 - Preserving Its Unique Versatility

Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.

01.04.15