Middle-class

Middle Class Parents Twice as Likely to be Distracted by Working on Smartphones
Social Media Publication

Middle Class Parents Twice as Likely to be Distracted by Working on Smartphones

Middle-class parents are twice as likely as working-class parents to ignore their children and focus on their phones instead, with mothers the worst offenders, a report has found.

African Lions: the Urban Middle Class
Middle-class Publication

African Lions: the Urban Middle Class

UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.