Society

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

Coronavirus remains the top global concern after 18 months of tracking during the pandemic.

The Financial impact of Covid-19 remains important: 28% say they earn less than before, a stable number since December 2020, with only 35% unaffected.

Latest results from the study showcase the lasting impact of Covid-19 on the Hong Kong population, in terms of everyday behaviours but also its deep financial and psychological impact.

The Hong Kong New Normal Tracking Study by Market Research leader Ipsos measures changes in consumer attitudes and behaviour in reaction to the COVID-19 pandemic. The study is in field monthly since April 2020.

Global survey finds on us to lead recovery is on governments and big business

“System Is Broken” Index highly correlated with outcomes-based metrics indicative of social progress

With the approach of the postponed 2020 Tokyo Summer Olympics, due to begin on 23rd July 2021, we asked people in 29 markets their views on the event: Should it go ahead? How interested are they personally? What is the impact of the Games on wider society?

Football and athletics are the most popular events, while Hong Kong people are the most excited about aquatic sports - but excitement about the Olympic Games is lacking in many markets.