Society

Latest results from the study showcase the lasting impact of Covid-19 on the Hong Kong population, in terms of everyday behaviours but also its deep financial and psychological impact.

The Hong Kong New Normal Tracking Study by Market Research leader Ipsos measures changes in consumer attitudes and behaviour in reaction to the COVID-19 pandemic. The study is in field monthly since April 2020.

Global survey finds on us to lead recovery is on governments and big business

“System Is Broken” Index highly correlated with outcomes-based metrics indicative of social progress

With the approach of the postponed 2020 Tokyo Summer Olympics, due to begin on 23rd July 2021, we asked people in 29 markets their views on the event: Should it go ahead? How interested are they personally? What is the impact of the Games on wider society?

Football and athletics are the most popular events, while Hong Kong people are the most excited about aquatic sports - but excitement about the Olympic Games is lacking in many markets.

Six in ten (62%) say the event marks an important opportunity for the world to come together after the Covid-19 pandemic

Global coronavirus concern is much reduced from this time last year, but it remains top of our worry list and reaches a record high in India.

The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since march 2020. Highlights from March 2021 wave: