Television

Future of TV - The evolution of TV everywhere
Television Publication

Future of TV - The evolution of TV everywhere

A master of reinvention, TV has consistently changed over time to embrace new technology and meet the evolving needs of audiences and consumers. Now, with content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of TV looks more exciting than ever. Collaboration with other media will be key, to ensure audiences can continue to be reached with the right content on the right device, in the moments that matter.
Evaluating New Ways to Fund TV Content
Television Publication

Evaluating New Ways to Fund TV Content

Clare Lui, Executive Director – Ipsos MediaCT shared at a recent Ipsos HK Client Seminar result from a new and exclusive Ipsos Study which assesses the Advertiser Sponsored Programming market in Hong Kong, the UK and the USA.
Ipsos HK Seminar: Evaluating New Ways to Fund TV Content
Television Event

[WEBINAR]Ipsos HK Seminar: Evaluating New Ways to Fund TV Content

What is acceptable and unacceptable in terms of company involvement in television content? For example, could an oil company sponsor a surfing program? Or could a charity fund its own TV show?