[WEBINAR] KEYS - The year in review: Making sense of 2021

KEYS - Making sense of 2021 | Ipsos

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

The focus is on sharing new perspectives, based on our latest research and analysis.

2021 started with a mood of guarded optimism and at least some hope that the storm which came with Covid-19 could now be weathered: 77% of people were expecting this year to be a better one for them and their family.

As the year draws to a close, and against the continued backdrop of the pandemic, we thought it would be a good moment to pause and reflect on the past 12 months. How do people feel now? How do we feel now? And, as we prepare for the coming period, what lessons have we been learning along the way?

Please join us as we consider the latest evidence and explore the implications for us all.

On the agenda:

  • Aftershocks and Continuity: people are getting used to living with the coronavirus, and the old realities have not gone away. Social inequality and unemployment have now overtaken coronavirus as the top worries facing individuals in many parts of the world. We explore how the public mood has evolved over the year.
  • Vaccines - the Story So Far: the roll-out of the new Covid vaccines in many countries has been one of the defining themes of 2021. Our experts have been considering the experience to date and reflecting on what it tells us about how attitudes are evolving, who we trust and what we’ve learnt.
  • Pandemic or No Pandemic, Culture Matters: we need to be alert to how views sometimes converge – and often diverge – from country to country and from generation to generation. We share new perspectives from research across 30 countries designed to help brands and communicators travel across cultures.

We do hope you will be able to join us.

All KEYS Webinar recordings and presentations are available here.