HOMEWORK OF E-COMMERCE INDUSTRY PLAYERS IN EMBRACING THE E-COMMERCE 4.0 ERA

Readiness of the E-Commerce industry players in anticipating the Industry 4.0 Era was discussed during Ipsos Marketing Summit entitled 'E-Commerce 4.0, What’s Next’

The author(s)

  • Selly MSN Associate Marcom / BD Manager
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Jakarta, 19 Februari 2019 - Industri 4.0 Era is approaching near. Everyone concerned and involved, whether from the government offices, private sectors and other supporting elements are anticipating it by implementing necessary efforts. Today, how the Indonesian E-Commerce industry players getting ready to embrace the new industry era of which digital technology and Internet will be  dominating is discussed during a Marketing Summit organized by Ipsos in Indonesia entitled "E-commerce 4.0, What’s Next, Demistifying The Future of E-commerce in Indonesia" at the Ritz Carlton, Jakarta. 

 

The summit was attended by individuals from marketing sector and E-commerce players in Indonesia, and also honored by the presence of Triawan Munaf, the Chief of Indonesia’s BEKRAF (Badan Ekonomi Kreatif  or Board of Creative Economy) – discussed about how far the E-Commerce has been evolving in Indonesia. Started by the birth of E-Commerce 1.0 when Internet enabled the exchange of information and communications between sellers and consumers, followed by the E-Commerce 2.0 during which E-Commerce has been regarded as one of the capable channels to assist the efforts of selling products or services. And then, the evolution continued that involved the introduction of progress in the payment system and much improved logistic management. 

 

“The question is now evolved around on how far the players and the adopters of E-Commerce industry prepare their readiness to strengthen their presence and existence within the industry while at the same time leverage their contributions to the country’s economic growth, especially in the time of Industry 4.0 Era,” said Yustinus Prastowo, an Economy Observer. “We’ve learned how E-Commerce has become one of the great contributors towards the performance of the economy sector and have shown their success in attracting investors both from home and overseas in the last 3-4 years. It is the task of our government to fully support the motion, not only formulating supportive regulations, but also proactively involve to accelerate and to facilitate by designing comprehensive policy. 

 

E-Commerce in Indonesia also already shown many initiatives to strengthen their commitments in supporting the businesses of minor to small and medium business enterprises in Indonesia by exploring the capabilities the digital technology. 

 

Not only on the marketing aspects, but also in expanding their logistics and distribution reach. Something that has never been imagined could happen before, how a small business owner in the western part of Indonesia can reach a consumer in the eastern part of Indonesia, and vice versa. What makes us even prouder is the fact that E-Commerce players also have help those who has zero business experience before now have the opportunities to plunge themselves in the business sector, through the help of technology in selling and marketing their products or services. 

 

Asides from promotions activities such that regularly conducted by the marketplace namely Blibli.com, Bukalapak, Lazada, Shopee, and Tokopedia to increase their transaction traffic and volume, they also have come up with innovative solution inspired by Chinese’s marketplaces. For example Special Day Flash Sale, which have gained popularity, such as 11:11 or 12:12. Or a National Day for Online Shopping, known as HARBOLNAS (Hari Belanja Online Nasional) which has helped in building a strong and specific branding for E-Commerce. 

 

“In embracing the E-Commerce 4.0, we reckoned there are four major pillars that need to get our attention and support,” explained Soeprapto Tan, Managing Director – Ipsos Indonesia.”Those four are infrastructure to facilitate and ease the industry players in developing and presenting their latest innovations, the readiness of consumers and business partners in adopting the technology and innovations, diversified category to answer variety of needs and demands from the consumers also on how the creative industry in Indonesia able to contribute in improving and leveraging the creativity of business owners in taking advantage of the available platforms.” “And last but not least is the ability of the E-Commerce industry players in delivering products or services which are based on comprehensive research.”

 

“Speaking about research. Recently Ipsos conducted a Study to deeply understand about performance of the E-Commerce industry so far, also to learn the consumers behavior in using the services offered by the marketplace. According to the study, the big five marketplace the consumers mostly search and used are Blibli.com, Bukalapak, JD.id, Lazada, Shoppe and Tokopedia. While the category the consumers purchased most often and shown most traffic and big transaction values are Fashion and Sport Apparel, Electronic and Gadget, Bill Payment and Beauty products,” Soeprapto revealed. 

As far as the payment method is concerned, 26% of E-Commerce consumers still use the conventional payment, e.g: transfer via ATM, followed by e-banking or online payment (19%). While for the logistic or shipment, regular shipment is still a routine that 62% of the consumers chose. 

 

Kusumo Martanto, CEO Blibli.com, added “As a business player in the E-Commerce industry, we hold our strong commitment in continuously coming with innovative solution for the ecosystem in the platform Blibli.com operates. Customers are our main priority for us. This has been our base in delivering quality products, facilities and convenient in online shopping, which includes the 24hours customers care, 15 day return policy, free delivery cost and delivery speed.”

 

“Other element which is also important and we rigorously keep improving is a comprehensive and safe payment system. This has been a challenge for E-Commerce industry community,” said Kusumo. 

 

“As our anticipation towards the E-Commerce 4.0, Blibli.com already launched an innovative O2O service that combines an integrated offline and online shopping experience for our customers, this has helped in improving their convenience in doing the transaction through E-Commerce. In the near future, consumers will be able to browse or search for products through monitor screen, but they also have the see-touch-feel experience of the products they want to purchase. And with only one click away, a transaction can be done and the items they purchase will be delivered to the destination,” added Kusumo in closing. 

 

For more detail report please contact : selly.msn@ipsos.com
 

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The author(s)

  • Selly MSN Associate Marcom / BD Manager

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