[PRESS RELEASE] - The Ipsos AI Monitor 2025

The Ipsos AI Monitor 2025: Indonesia Leads in Optimism and Trust Toward Artificial Intelligence 

Jakarta, 12 June 2025 - Global interest in Artificial Intelligence (AI) continues to surge. Ipsos, one of the world’s leading market research firms—has just released its latest findings in the Ipsos AI Monitor 2025 report.

The comprehensive study surveyed more than 23,000 adults across 30 countries, including Indonesia, offering a compelling snapshot of how the world perceives AI. The report sheds light on the delicate balance between growing enthusiasm and lingering concerns about AI’s expanding role in everyday life.

At the heart of the findings lies a dual sentiment referred to as “The Wonder and the Worry of AI”—where societies across the globe recognize the extraordinary benefits AI can offer while remaining alert to its potential risks, particularly around employment and data security.

Key Global & Asia Pacific Insights

Indonesia Tops the Region in AI Awareness

Indonesia leads the region with 91% of respondents saying they have a good understanding of AI, followed by Thailand (79%), Singapore (74%), Malaysia (70%), and Japan (41%). This highlights a strong sense of optimism and growing literacy around AI across Southeast Asia.

AI Enthusiasm Runs High Across Asia

Indonesia (80%), Thailand (79%), and Malaysia (77%) reported the highest levels of excitement toward AI-powered products and services—well above Singapore (67%) and Japan (46%). The data suggests widespread public readiness to embrace AI innovation across the region.

Strong Trust in Companies to Protect Data

Trust in companies using AI is particularly robust in Indonesia, with 72% of respondents confident that their data will be kept safe. Thailand follows closely (70%), ahead of Singapore (64%), Malaysia (62%), and Japan (31%). These findings reflect increasing optimism in the private sector’s ability to manage AI responsibly.

Governments in Asia Enjoy Higher Trust in AI Regulation

Respondents in Singapore (81%), Indonesia (76%), Malaysia (73%), and Thailand (70%) expressed high confidence that their governments will regulate AI use responsibly. This far exceeds the global average of 54%, highlighting public expectations for strong and ethical governance in Asia. In contrast, only 32% of Japanese respondents shared the same confidence.

Public Shows Confidence in AI-Powered Advertising

Consumer trust in brands using AI for advertising is growing. Indonesia ranks highest in trusting AI-generated images or videos for marketing, followed by Thailand (72%), Malaysia (50%), Singapore (39%), and Japan (21%). This suggests AI’s creative applications are increasingly accepted by audiences in Southeast Asia.

AI Poised to Reshape Daily Life

84% of Indonesians believe AI will significantly change their daily lives within the next 3 to 5 years—similar sentiments are echoed in Thailand (82%) and Malaysia (80%). The findings point to a region bracing for rapid technological transformation.

AI and the Future of Work: Collaboration Over Replacement

Despite fears that AI may replace human jobs, the report reveals a more nuanced outlook. While 19% of Indonesians expect AI to replace their jobs within five years, a majority around the world—58% globally—do not believe AI will take over their roles in that timeframe.

More importantly, many respondents believe AI will enhance, rather than threaten, their work. This is particularly evident in Indonesia (62%), Thailand (60%), Malaysia (54%), Singapore (49%), and Japan (20%)—where respondents believe AI will have a positive impact on their jobs over the next few years.

Trust and Transparency: Foundations for AI’s Future

The Ipsos AI Monitor 2025 offers a panoramic view of global sentiment toward AI—highlighting both the opportunities and anxieties shaping public opinion. The report underscores one key truth: trust and transparency will be critical for AI’s successful integration into society.

Methodology

The study was conducted online via the Ipsos Global Advisor platform from 22 March to 5 April 2024, involving over 23,000 adults aged 18–74 across 30 countries. This includes key markets in Asia Pacific—Indonesia, Malaysia, Singapore, Thailand, and Japan—as well as countries in Europe, the Americas, and Africa.

In markets with high internet penetration and strong online panel representation (including Indonesia, Malaysia, and Singapore), the data is nationally representative of the adult population.