Ipsos Global Trends 2014

We’re delighted to share with you the findings from our Global Trends survey – the largest study of its kind, looking at the attitudes and behaviours of consumers and citizens in 20 key countries around the world. We reveal the complex, and sometimes contradictory, findings covering everything from marriage to migration, from ambition to advertising and from society to social media.

You will find our Global Trends Report in which we have used survey findings alongside other sources to highlight ten key trends. We discuss the implications of these results for people in power in government, brands and business and how to deal with the relentless pressure to manage change and innovate.