Brands

Young Generations Dominate Indonesia, But Millennials Remain the Main Driver of Economic Power

By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

Ipsos, perusahaan riset pasar terkemuka global, merilis surveinya terkait potensi Gen Z dalam masa depan perekonomian di Indonesia.

Ipsos has announced the result of “Indonesia Short Video White Paper 2023”. The white paper highlights the transformation in the way Indonesian people access media and how a short video platform can stand out in the industry. The white paper also mentions finding about SnackVideo who has grown rapidly during 3 years operation in Indonesia with 318% compound annual growth rate and reached 43 million of monthly active users in 2022.

Findings from Ipsos Global Trends Survey 2021

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

Connected segmentation tools to keep up with the evolving consumer needs

Achieving brand growth in a mindful and mindless world.

Reassessing the eight motivators of purchase in the context of COVID-19.