Strong majorities feel loved, satisfied with their spouse/partner
The Ipsos Love Life Satisfaction 2026 survey finds that love is in the air this Valentine’s Day.
Key findings at a glance
82%
are satisfied with their relationship with their partner/spouse
77%
are satisfied with feeling loved
60%
are satisfied with their romatic/sex lives
95%
of people in Thailand are statisfied with their relationship with their partner/spose vs. 67% of people in India
82%
of people in higher-income households feel loved vs. 72% of lower-income people
65%
of Millennials are statisfied with their romantic/sex lives vs. 55% of Boomers
Warm and fuzzy
More than three-quarters (77% on average across 29 countries) feel loved, though the feeling runs the gamut from a high of 87% in Colombia to a low of 51% in Japan.
The feeling has stayed stable since we first started asking this question in 2023 when 76% said they felt loved.
Love and Money
Slightly more than eight in 10 (82%) people in high-income households are satisfied with the love in their life, ten percentage points (pp) higher than those in low-income households (72%). And higher-income people are also more satisfied with their romantic/sex lives (68%) than lower-income people (52%).
Head over heels
Across the countries surveyed 82% of those in a relationship say they are satisfied with their partner/spouse*. Men (83%) and women (82%) are equally happy with their beloved.
Can’t get no satisfaction
Almost one-third (31%) of all respondents say they’re not satisfied with their romantic/sex lives. Millennials**, now in their 30s to mid-40s, are the most likely to say they’re satisfied (65%) while Baby Boomers, now in their 60s to early-80s, are the least likely (55%).
One is the loneliest number
Married people (83%) are more likely than unmarried people (72%) to say they feel loved. And while only 50% of unmarried people are satisfied with their romantic/sex life that rises to 72% of marrieds.
The personal vs. the political
Some Generation Z men and women, the oldest of which are turning 30 this year, disagree on several issues, such as LGBT+ rights and women’s rights, but are more aligned when it comes to matters of the heart.
Gen Z men (82%) and women (83%) are happy with their spouse/partner and 57% of both younger men and women are satisfied with their romantic/sex life.
The same pattern is seen across the generations, with men and women generally aligning on how they feel about their love lives. More than eight in 10 Millennial men (84%) and women (82%) are happy with their spouse/partner, in line with Gen X men (81%) and women (80%), as well as Boomer men (84%) and women (80%).
Meanwhile, almost two in three Millennial men (65%) and women (64%) are satisfied with their sex lives, followed by Gen X men (60%) and women (58%). There’s a bigger gap in sex life satisfaction between Boomer men (59%) and women (50%).
And while there’s been a lot of ink spilled over Gen Zers, particularly younger men, feeling lonely and socially disconnected our polling finds just over three-quarters of Gen Z men (76%) and women (77%) are satisfied with being loved.
Again, that’s generally in line with older generations. Boomer women (80%) and men (78%) lead the way on feeling loved, followed very closely by Millennial women (77%) and men (76%) and Gen X women (77%) and men (73%).
* Asked only of those who are married or partnered.
**Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between 1966-1979) and Baby Boomers (born between 1945-1965).
About the Study
These are the results of a 29-country survey conducted by Ipsos on its Global Advisor online platform and, in India, on its IndiaBus platform, between December 24, 2025 and Friday, January 9, 2026. For this survey, Ipsos interviewed a total of 23,268 adults aged 18 years and older in India, 18-74 in Canada, Republic of Ireland, Malaysia, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries.
