Advertising

Ipsos Generations Report 2026
Generations Press release

[PRESS RELEASE] From Gen Z to Millennials, Ipsos Reveals Indonesia’s Generational Dynamics

Young Generations Dominate Indonesia, But Millennials Remain the Main Driver of Economic Power
Optimalisasi Iklan TikTok
Digital Publication

Mendorong Hasil Bisnis dengan Konten Menarik di Platform Digital

Dalam era digital yang dipenuhi dengan konten, empati hingga kreatifitas menjadi kunci penting dalam pemasaran. Brand perlu memahami dan merefleksikan nilai-nilai yang penting bagi audiens mereka dalam konten yang dibuat.
Unleash Bold Creative
Advertising Survey

Discover how to unleash the magic of advertising with Ipsos

At Ipsos we help advertisers develop unforgettable creative that drives business. Discover how to unleash the magic of advertising with Ipsos.
Creative ads in boring caterogies | Ipsos
Advertising Publication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
Viewability Matters
Advertising Publication

Viewability Matters

What advertisers need to know about advertising viewability.
Youth
Music Survey

Targeting Millennials Using Music Streaming Apps

With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.