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Behavioural Science

Cognitive Conflict
Consumer Behaviour Publication

Change Means Friction: Measuring and Leveraging Cognitive Conflict to Drive Behavior Change

Konflik kognitif dinilai cukup penting dalam pengambilan keputusan manusia dan konflik ini juga dapat dimanfaatkan untuk memprediksi maupun mengubah perilaku manusia.
Behavioural Science Publication

Behavioural Science

Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
The Role of Surveys in the Age of Behavioural Science
Behavioural Science Publication

The Role of Surveys in the Age of Behavioural Science

A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?