Ipsos Bright Horizons Insights is a global Ipsos study that examines public perceptions in Indonesia regarding economic and social conditions, as well as future outlooks. The study serves as a strategic reference for businesses and policymakers in understanding public sentiment and navigating change.
Indonesian Consumer Confidence Index fell by -5.2 points compared to August 2025 and -9.2 points compared to September 2024, reaching 52.3 points. This decline places Indonesia at 9th globally, down from 3rd position in the previous month, although it remains above the global average (48.0 points). This trend indicates a shift in consumer sentiment, with Indonesians becoming more cautious in assessing economic conditions and their personal finances amid ongoing global uncertainty.
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Laporan ini adalah hasil dari survei yang dilakukan di 33 negara oleh Ipsos melalui platform Global Advisor secara online dan, di India, melalui platform IndiaBus, antara hari Jumat, 25 Oktober dan hari Jumat, 8 November 2024. Untuk survei ini, Ipsos mewawancarai total 23.721 orang dewasa berusia 18 tahun ke atas di India, 18-74 tahun di Kanada, Republik Irlandia, Malaysia, Filipina, Afrika Selatan, Turki, dan Amerika Serikat, 20-74 tahun di Thailand, 21-74 tahun di Indonesia dan Singapura, serta 16-74 tahun di negara-negara lainnya.
Ipsos in Indonesia proudly released Connecting The Dots – an Ipsos Flair 2022 edition that reflects how Indonesia emerged from the COVID-19 pandemic, how Indonesia anticipated inflation & the energy crisis, and how digitalization and local brands dominated Indonesian consumer preferences.
