Marketing

Optimalisasi Iklan TikTok
Digital Publication

Mendorong Hasil Bisnis dengan Konten Menarik di Platform Digital

Dalam era digital yang dipenuhi dengan konten, empati hingga kreatifitas menjadi kunci penting dalam pemasaran. Brand perlu memahami dan merefleksikan nilai-nilai yang penting bagi audiens mereka dalam konten yang dibuat.
IMS 2024
Ipsos Marketing Summit 2024 Survey

Ipsos Marketing Summit 2024 " Metamorphosis: Marketing for a Dynamic World"

Ipsos Marketing Summit (IMS) 2024 merupakan event Ipsos Indonesia pertama di 2024, dan telah sukses digelar pada 6 Maret 2024.
Raup Keuntungan di Bulan Ramadan
Marketing Publication

Raup Keuntungan di Bulan Ramadan

Sudut pandang tentang Ramadhan & Idul Fitri ditulis oleh Puja Khandelwal, Senior Manager – Brand Health Tracking di Ipsos di UEA, dan Aaron Almeida, Mitra Insights, TikTok METAP.
IMS 2024
Marketing Event

Ipsos Marketing Summit 2024 " Metamorphosis: Marketing in a Dynamic World"

In the era of digital transformation, market dynamics, and consumer behaviours are undergoing a profound evolution. To navigate these changes successfully, we invite you to an exclusive seminar featuring speakers who are all experts in their fields.
Brands Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
Brand Purpose: What’s the Point of You?
Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.