“It’s not about following a trend. It’s not about fashion or style. It’s about showing who I am, my identity. It’s about me, daring myself to be what I want to be.”
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
