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Cognitive Conflict
Consumer Behaviour Publication

Change Means Friction: Measuring and Leveraging Cognitive Conflict to Drive Behavior Change

Konflik kognitif dinilai cukup penting dalam pengambilan keputusan manusia dan konflik ini juga dapat dimanfaatkan untuk memprediksi maupun mengubah perilaku manusia.
Short video in Indonesia
Brands Survey

Uncovering The Growth of Short Video in Indonesia

Ipsos has announced the result of “Indonesia Short Video White Paper 2023”. The white paper highlights the transformation in the way Indonesian people access media and how a short video platform can stand out in the industry. The white paper also mentions finding about SnackVideo who has grown rapidly during 3 years operation in Indonesia with 318% compound annual growth rate and reached 43 million of monthly active users in 2022.