The 2026 Ramadan Handbook – Jordan Edition

This year's Ramadan Handbook reveals that despite the overwhelming perceived ad clutter, Ramadan advertisements continue to resonate with the audience. Consumers exhibit mixed sentiments towards the intense advertising landscape, yet certain brands excel in creating impactful connections and are strongly associated with the Holy Month. Among these brands, iconic beverages such as Tang and Vimto serve as staple refreshments during Ramadan. In the realm of culinary convenience, brands like Knorr, Maggi, Nabil, and Sunbulah stand out. Notably, traditional staples like Kasih and Almarai hold space during the holy month. Additionally, versatile brands like Aldurra and Jordina are also integral to the diverse culinary practices during the month.

For a deeper understanding of the consumer behaviors and preferences during Ramadan, click below to explore the complete report.