Society

Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.

While AI awareness is still growing in Iraq, many people are optimistic about its potential and the positive impact it could have on the world.

While most Jordanians have heard about Artificial Intelligence, less than half of them have a good understanding of what AI is.

While half of Jordanians recognize the benefits of gender equality, only 18% actively engage in efforts to promote it, shedding light on societal challenges and perceptions.

While Financial Stability is An Ultimate Life Priority for Jordanians, The Majority of Them Struggle When It Comes to Dealing With Money.

1 in 4 Banked Jordanians Think Non-traditional Financial Services Providers Will Be the Future Of Finance

Study shows a significant increase in vaccine acceptance across all segments in April as compared to December.

Less Than Half Of Jordanians Above The Age Of 18 Are Willing To Take The Vaccine.

A Glimpse into MENA's Most Disruptive Generation