A Growing Pandemic; Analyzing Jordanians’ Online Conversations on Covid-19

With a higher level of fear shared among earlier posts, some turned to humor and prayers to stay positive. Nonetheless, with the increasing clarity, fear began to die down as awareness and safety measures where shared amongst social media users.

The author(s)

  • Noor Al-Salhi Accounts Manager, Jordan
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Ever since confirming the first case of COVID-19 in Jordan on March 2nd, and the growing number of cases that followed on March 14th, several governmental measures were put into effect. Jordanians took to social media to share their thoughts on the seriousness of this outbreak, and on the situation regarding the measures taken to prevent the spread of the coronavirus. With the support of a social intelligence and analytics application “Synthesio”, Ipsos was able to shed light onto the shifting conversations happening online as the situation progressed throughout March 2nd – March 18th. 
As the situation grew more serious, Jordanians acknowledged the severity of the issue by sharing the need to focus on their roles amidst the crisis, in addition to imploring others to act responsibly. Moreover, throughout all of that there was an evident shift in the perceptions towards the government as initially, a lack of trust was witnessed. Yet, with the increasing measures and transparency, people began praising the government and showing pride in being a part of such a nation. 
 

The author(s)

  • Noor Al-Salhi Accounts Manager, Jordan

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