Consumer Behaviour

Shoppers in Iraq are a mix of spontaneous and careful buyers.

Dive into the transformative trends of Iraq and Jordan’s financial sectors with Ipsos MENA’s latest syndicated study, unveiling key opportunities of the region’s most dynamic markets.

Ipsos’ Jordanian Consumer Sentiment Index shows a 2.9-point decrease since last quarter of 2024.

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

Results of the fourth quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 58.5.

Ipsos’ Jordanian Consumer Sentiment Index shows a 6.4-point increase between the third and fourth quarter of 2024

Results of the second quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 59.4.

The 2024 Ramadan Handbook delves into behaviors, shopping trends, attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.

The shopping landscape in Jordan presents a near-even split between meticulous and adventurous shoppers.