We live in a true age of uncertainty, driven by major disruptive forces impacting and shaping many aspects of our lives. The MENA region is one of the fastest changing regions globally, witnessing major demographic shifts, changing consumer lifestyles, and an increasing rate of digitization that is showing no signs of slowing down. Keeping up with these changes, given the pace at which they are unfolding, is extremely important if businesses are to adapt to future consumer needs.
To help clients navigate this rapidly evolving region, and to keep up with the latest consumer trends, Ipsos launched Consumer Pulse in MENA, the ultimate and most comprehensive syndicated fore-sighting study in the region looking at the most important consumer trends. Consumer Pulse spans 9 markets across MENA, covering over 15 key topics in one, single-source study. Results are now available, with comprehensive country by country trends reports breaking trends down by different consumer groups and segments, and providing valuable strategic insights for subscribing clients wishing to explore how these trends will impact their own business.