Shopper

Iraq’s retail landscape is evolving as shoppers begin to embrace online convenience while continuing to shop in-store.

Shoppers in Iraq are a mix of spontaneous and careful buyers.

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

The shopping landscape in Jordan presents a near-even split between meticulous and adventurous shoppers.

Brands need to connect with shoppers in the moments that matter most.

From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.