Adapting to a disrupted Media Landscape

TV viewership was low in 2015 after digital migration disrupted the status quo. TV Viewership as a category has greatly stabilized but online platform is the new threat. Print readership disrupted; available, real-time online content is a big threat.

Adapting to a disrupted media landscape

TV viewership was low in 2015 after digital migration disrupted the status quo. TV Viewership as a category has greatly stabilized but online platform is the new threat.

Print readership disrupted; available, real-time online content is a big threat

TV consumption has bounced back after initial hitches occasioned by the migration 5 years ago Local TV dominating the TV space, but we see some international Media expanding their audience base as people seek out for global News, Drama, Entertainment, Sports, Documentary and investigative series

Social distancing due to Covid-19 could be having an impact on print readership as the usual public glances on Newspaper stands is reduced

Online media engagement is our greatest disruptor