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Audience Measurement

Audience Measurement Publication

Kenya's Digital Advertising Landscape

In recent years, Kenya has seen a remarkable surge in digital ad spending, as businesses comprehend the significance of a robust online identity. Consequently, the domain of digital advertising in Kenya is witnessing a competitive and vibrant evolution. To keep pace with this rapid expansion and to optimize resources, Ipsos in Kenya offers modern tools such as Ipsos in Kenya Digital Statex monitoring system. This facilitates the measurement of their return on investment (ROI).
Pamro
Audience Measurement Survey

PAMRO 2022: Evaluating Media Measurement and Evaluation in a Resilient Africa

Riding on this theme, the Ipsos in Kenya Audience Measurement team (led by Barnabas Muya) decided to work on a paper titled 'Media Research Democracy in Africa'.
Audience Measurement
Audience Measurement Survey

Establishment survey provides access to recent, robust, credible audience data

The media landscape has changed over the last decade – and will continue to evolve. Understanding the evolving audience consumer space is therefore important in identifying opportunities for strategic targeting.
Kenya All Media Establishment Survey 2022
Audience Measurement Survey

Kenya All Media Establishment Survey 2022

Study shows mobile phones remains the biggest disruptor and provides the greatest opportunity as radio continues to dominate with an increase in the numbers of niche and community stations.
Adapting to a disrupted media landscape
Audience Measurement Publication

Adapting to a disrupted Media Landscape

TV viewership was low in 2015 after digital migration disrupted the status quo. TV Viewership as a category has greatly stabilized but online platform is the new threat. Print readership disrupted; available, real-time online content is a big threat.
How to adapt audience measurement methods in times of crisis | Ipsos
Audience Measurement Publication

Keeping the Show on the Road

How to adapt audience measurement methods in times of crisis.
Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.