The Minds of our Consumers
DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!
The Decision Making Process
The Dual Thinking Approach: (1) Intuition - Fast, Automatic (2) Reasoning - Slow and analytical
Quite often, our rationality gets affected by Limited time, Limited memory or Limited intelligence & exposure. We make a “Satisfactory Decision”, rather than a “Rational Decision”.
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