The Minds of our Consumers
DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!
The Decision Making Process
The Dual Thinking Approach: (1) Intuition - Fast, Automatic (2) Reasoning - Slow and analytical
Quite often, our rationality gets affected by Limited time, Limited memory or Limited intelligence & exposure. We make a “Satisfactory Decision”, rather than a “Rational Decision”.
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More insights about Consumer Goods
Online Communities Are Key For Brands Looking For Deeper Insights About Real People
One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general.
Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories.