The Minds of our Consumers

DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!

The Decision Making Process

The Mind of our Consumers

The Dual Thinking Approach: (1) Intuition - Fast, Automatic (2) Reasoning - Slow and analytical

Quite often, our rationality gets affected by Limited time, Limited memory or Limited intelligence & exposure. We make a “Satisfactory Decision”, rather than a “Rational Decision”.


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