Brands

Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements

COVID-19 impacted individuals, businesses, and economies across the globe. The manufacturing industry is no exception. However, recent studies have shown the pandemic hasn’t broken the pre-existing trend of prosperity for premium brands in both developed and developing markets - it has even increased though there are some geographical differences.

PRESS RELEASE - NAIROBI, Monday 12th September 2022: Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group recently launched the Top 100 Most Loved Brands by Women in Kenya study that has ranked Coca-Cola the 7th most loved brand by women in Kenya, emerging as the first non-alcoholic beverage in the country.

PRESS RELEASE: NAIROBI, Tuesday 26th July 2022: Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group recently launched the Top 100 Most Loved Brands by Women in Kenya study that has ranked Naivas supermarkets the 8th most loved brand by women in Kenya, emerging as the first retail supermarket in the country.

Who is the Kenyan woman? What are her goals and aspirations? What are her fears? What products and services does she need? What is she buying? What is on her shopping list? Why does she buy? What feedback does she have on brands she uses? Do brands and businesses know her? Are they paying attention to her?

In the new, ultra-connected “global village” every global and local brand has stated its existence in every corner of the earth in diverse domains such as manufacturing, logistics, selling, and encouraging consumption. Therefore, stakeholders of each global brand are affected by the management of their competitors.

Ipsos UU's new brand narrative.

One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general.
Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories.

Revisiting brand-building during the COVID-19 pandemic.