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Kenya All Media Establishment Survey 2022
Study shows mobile phones remains the biggest disruptor and provides the greatest opportunity as radio continues to dominate with an increase in the numbers of niche and community stations.
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How Brands Can Connect With The Kenyan Woman
Who is the Kenyan woman? What are her goals and aspirations? What are her fears? What products and services does she need? What is she buying? What is on her shopping list? Why does she buy? What feedback does she have on brands she uses? Do brands and businesses know her? Are they paying attention to her?
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Big Innovations Need Bigger Data
“Necessity is the mother of invention” is a famous proverb often used to explain situations where new inventions and innovations have developed out of the need to find solutions to new and challenging realities.
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An overview of the total advertising industry in Kenya - Jan to May 2022
2022 events will impact advertising positively or negatively. The main events revolve in; Politics (pre & post elections), Education (national exams), Sports (WRC, Fifa World Cup)
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Using CSR to strengthen company performance
In the new, ultra-connected “global village” every global and local brand has stated its existence in every corner of the earth in diverse domains such as manufacturing, logistics, selling, and encouraging consumption. Therefore, stakeholders of each global brand are affected by the management of their competitors.
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Channel Performance Measurement Key to Driving Organizations Growth
In an increasingly omnichannel world in which recent events have accelerated digitalization and adoption of new distribution channels, brands need to ensure their channel strategies are being implemented consistently and maximized across markets.
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COVID-19: New Study Shows Kenyans Changing Lifestyles and Habits
April 2022: Ipsos Kenya has released a new report detailing how the COVID-19 pandemic has led to changes in Kenyan’s lifestyles.
The study titled Pulse on Kenyans and COVID-19, shows Kenyans have become more aware of their budgeting and have been pushed to seek financial stability in case of future crises -
We Must Invest In Our Planet To Protect Our Lives and Livelihoods
The facts are very clear. Global temperatures are rising due to greenhouse gas emissions originating from human activity. Warmer temperatures over time are changing weather patterns and disrupting the usual balance of nature. This climate change poses many risks to human beings and all other forms of life on Earth.
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Earth Day: COVID -19 Experience Offers For Change Towards Sustainability
April 21st 2022: A new report by Ipsos shows that although COVID-19 has disrupted the way that we live, it has not dented people’s concern for climate.