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We wish you our warmest Season's Greetings and a Happy New Year!
At Ipsos we wish all of our partners and clients across the world our warmest Season's Greetings and a Happy New Year!
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The Minds of our Consumers
DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Unpacking Betting in Kenya
The burgeoning Betting and Gaming sector has been riddled with controversy and success stories over the past few years. With the suspension of betting firms, the media industry stands to lose 10% of 2019 advertising expenditure. Equivalent to KES 14 billion projected loss! 73% of Kenyans that are aware of the suspension are bettors.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
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Q1 National SPEC Survey, 2018
State officials themselves, rather than errant/criminal elements within the wider society, are deemed responsible for most rights and constitutional violations. Support for devolution remains high, even if doubts continue to increase about the counties’ capacity to provide medical services on their own. China overtakes the US as the ‘most favored nation’ among Kenyans, even if its negative ratings stem almost entirely from its economic muscle – the very factor that has allowed it to become such a valued partner in Kenya’s development.
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Labs
Build the campaign strategy.