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What Worries the World – March 2021
“What Worries the World?”: One year on, COVID-19 remains the greatest global concern.
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PRESS RELEASE: Ipsos Expands its Research and Evaluation for Development in Sub-Saharan Africa
Johannesburg, South Africa, March 16, 2021 —– Ipsos is pleased to announce that Melissa Baker has joined Ipsos as CEO for Public Affairs, Sub-Saharan Africa and MENA. Melissa brings new thinking and leadership to the extensive portfolio of evaluative and formative work that Ipsos conducts for development organizations across the region. The announcement was made by Clive Little, CEO with Ipsos in Sub-Saharan Africa, and Darrell Bricker, CEO, Ipsos Public Affairs.
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Global consumer confidence getting closer to pre-pandemic level
No significant month-on-month drop in consumer sentiment recorded in any market
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Top 100 Most Loved Brands by Women in Kenya
We have known that women play a central role in decision-making in the household (69% playing a critical role in the purchase of products or services used in their households). In addition, in Kenya, the percentage of female-headed households is bigger than in other nearby markets. Close to 40% of HH are female-headed. Meanwhile, 58% are working whilst 11% are currently unemployed and looking for work.
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COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.