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Global attitudes toward gender in 2020
Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.
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How important is sustainable fishing when it comes to what you eat?
More than 3 in 4 people support banning stores & restaurants from selling endangered fish.
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January 2020 Global Consumer Confidence: a mixed picture
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
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January 2020 Global Consumer Confidence: a mixed picture
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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We wish you our warmest Season's Greetings and a Happy New Year!
At Ipsos we wish all of our partners and clients across the world our warmest Season's Greetings and a Happy New Year!
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The Minds of our Consumers
DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Unpacking Betting in Kenya
The burgeoning Betting and Gaming sector has been riddled with controversy and success stories over the past few years. With the suspension of betting firms, the media industry stands to lose 10% of 2019 advertising expenditure. Equivalent to KES 14 billion projected loss! 73% of Kenyans that are aware of the suspension are bettors.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.