Advertising

Advertising
Advertising Survey

An overview of the total advertising industry in Kenya - Jan to May 2022

2022 events will impact advertising positively or negatively. The main events revolve in; Politics (pre & post elections), Education (national exams), Sports (WRC, Fifa World Cup)
Ipsos Audience Measurement
Advertising Survey

An Overview of the Total Advertising Industry Media Activities in Kenya

The total industry spends for H1 2020 declined by 33% compared to H1 2019. The pharmaceutical sector increased by 285% driven by Covid-19 awareness campaigns with major sponsors being The World Health Organization and the Government of Kenya.