An Overview of the Total Advertising Industry Media Activities in Kenya

The total industry spends for H1 2020 declined by 33% compared to H1 2019. The pharmaceutical sector increased by 285% driven by Covid-19 awareness campaigns with major sponsors being The World Health Organization and the Government of Kenya.

IpsosKE_Adspend

The total industry spends for H1 2020 declined by 33% compared to H1 2019. The pharmaceutical sector increased by 285% driven by Covid-19 awareness campaigns with major sponsors being The World Health Organization and the Government of Kenya.
All other sectors had a decline.

NOTE: Before the 1st case of Covid-19 in Kenya, the industry spends were still trending below same period last year.