Consumer Behaviour

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.

Two in 5 people say they’ll eat less meat, while a third say they’ll eat fewer dairy products.

Applife is Ipsos proprietary app using mobile for qualitative research.

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.