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Customer Experience
Customer Experience Survey

Customer Experience a Key Catalyst for Consumer and Brand Growth

The first week of October is always that time of the year when businesses celebrate the importance of customer service and the people who serve and support customers. Every year, we have seen businesses trying to outdo each other by coming up with more innovative ways to excite frontline employees who put a smile on the faces of their clients. They also use the period as an opportunity to endear themselves to customers as well.
Customer Experience during coronavirus | Ipsos
Customer Experience Event

[WEBINAR] The Forces of Customer Experience

Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,
Innovation in challenging times: Research during COVID-19
Customer Experience Survey

Innovation in challenging times: Research during COVID-19

Standfirst: Doing research during a crisis allows businesses to better predict and prepare for what to do next. The COVID-19 pandemic is an unprecedented event and created a world which is more complex and fluid than it was at the beginning of the year.
Path to Purchase Publication

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.