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Channel Performance
Shopper Publication

Why businesses should measure channel performance

In an increasingly convergent world in which recent events have accelerated digitalization and adoption of new marketing and distribution channels, brands need to ensure their channel strategies are being implemented consistently and maximized across markets.
Physical retail outlets
Shopper Publication

The Morphing Store: Bricks and Mortar Evolution in a Convergent Commerce World

Q & A with Chris
Most Loved Brands by Women in Kenya
Shopper Survey

Remarks by Chris Githaiga, During Release of The 2023 Top 100 Most Loved Brands By Women in Kenya Study

It is a great honor and privilege for me to have a chance to be here today for the release of the findings of our latest study on the Top 100 Most Loved Brands by Women in Kenya.
Channel Performance
Shopper Survey

Channel Performance Measurement Key to Driving Organizations Growth

In an increasingly omnichannel world in which recent events have accelerated digitalization and adoption of new distribution channels, brands need to ensure their channel strategies are being implemented consistently and maximized across markets.