The 2026 Ramadan Handbook – Kuwait Edition

This year's Ramadan Handbook reveals that amidst the perceived saturation of ads, Ramadan-specific marketing often resonates and succeeds in engaging audiences. The majority perceive Ramadan to have become more commercialized over the years. However, amidst this sentiment, certain brands have successfully created impactful connections that reinforce their association with the Holy Month. Among the noteworthy brands, iconic beverages such as Vimto and Tang hold their place as staple refreshments. In the realm of culinary convenience, Sadia, Maggi, and versatile Americana stand out. KDD and Alalali also stand out as prominent Ramadan brands, representing the highly versatile category. Moreover, Almarai, KD Cow and staples like Kuwait Flour Mills and Bakeries, are integral to culinary practices during Ramadan in Kuwait.

For a deeper understanding of the consumer behaviors and preferences during Ramadan, click below to explore the complete report.