Consumers

Spotlight*Kuwait - Online Shopper Behaviour and Attitudes
Shopper Survey

Spotlight*Kuwait - Online Shopper Behaviour and Attitudes

As part of the Spotlight*Kuwait series, this report delves into public attitudes and behaviour regarding online shopping in Kuwait.
Unlocking the Value of Reputation
Reputation Publication

Unlocking the Value of Reputation

The definitive link between corporate reputation and better business efficiency.
Ipsos Launches Product Intelligence
Product Testing Survey

Ipsos Launches Product Intelligence

Socialised product evaluations via user ratings and reviews.
Public opinion on a future with driverless cars
Public opinion Survey

Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
Digital Content in MENA
Digital Publication

Digital Content in MENA

The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
Women in MENA
Women Publication

She Speaks: Ten Things You Need to Know About Women in MENA

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
Ipsos Mobile App
Qualitative Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
Consumers Publication

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.