Spotlight*Kuwait: Views on Tech & Digital Trends

Digital channels have become a primary way for people to stay connected, and many spend more time socializing online than face-to-face. At the same time, heavy digital engagement appears to come with a cost, as a 1 in 2 spend too much time on screens and find it difficult to disconnect. 

Consumers are generally open to emerging trends, either adopting them once they gain popularity or seeking them out proactively. Paid digital content consumption has also increased significantly, reflecting the growing importance of digital experiences and services in everyday life. 

While many believe technological advancement is essential for societal progress and enables new forms of human connection, there is also a widespread sense that life was better before technology became so deeply integrated into daily life. 

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