COVID-19 Lebanon Consumer Sentiment Tracker

The Coronavirus epidemic has impacted markets,behaviors and lives. Understanding how citizen and consumer opinions and behaviors are evolving in this time of uncertainty is crucial in order to be able effectively manage and initiate the appropriate response.

Accordingly, Ipsos has launched The COVID-19 MENA Consumer Sentiment Tracker - Lebanon edition, which monitors a multitude of aspects in light of the Coronavirus outbreak, including, but not limited to concerns about the virus, expectations from authorities, changes in behaviors, and perceived impact.

Here are some key finding from the wave between March 15 and March 18, 2020:

• Majority are familiar with the outbreak, similar across all ages.
• Many agree on the exaggeration of the media about the virus, however older individuals are more trusting.
• World Health Organization and Scientists are seen as the most reliable source of information on COVID-19.
• Danger of COVID-19 is viewed differently across ages. Youth are less concerned.
• People view COVID-19 as more of a threat to others than to themselves.
• More than half believe that someone close to them will be infected, yet this is less likely amongst the youth.
• Most believe the outbreak will reach crisis point, more likely amongst the youth.
• There is an even split between those who believe things will return to normal by June and those who don’t.
• The vast majority see a total quarantine as a necessary response if the virus spreads further.
• The World Health Organization is seen as best performer, while the government is seen as the worst performer.
• There is some skepticism towards the government and local authorities’ performance during the crisis.
• Washing hands is most common counter measure, while face masks are not very popular.
• People are more likely to avoid contact and shaking hands. Many have also stopped visiting places of worship.
• The financial impact is a concern in Lebanon, whether on a global or local level.