Global market and opinion research specialist

Consumer & Shopper

Trend Obs MENA 2018

Emerging trends, drivers of future life and consumption in North Africa and Middle-East.

3 April 2018

Media & Brand Communication

Digital Content in MENA

The MENA region has some of the highest internet penetration figures in the world and...

31 March 2017

Society

MENA's Millennials Decoded

A Glimpse into MENA's Most Disruptive Generation

4 September 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials

Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.

3 May 2017 Millennials

Ipsos Creative Excellence new video sparks Creativity

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

20 March 2019 Business

MENA Digitised - Exploring the Tech Trends Shaping the Region

Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.

21 November 2016 Tracking

She Speaks: Ten Things You Need to Know About Women in MENA

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.

21 October 2016 Women

Ipsos

55 years and above is considered old in #KSA. #Ageing #IpsosPicks https://t.co/J4jQWYKk31

2:24 PM - 22 March 2019

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