A glimpse into Lebanon's most disruptive generation.
Ipsos in UAE organized a client conference "Driving Impact in a Changing World", at...
Elie Aoun, CEO Media, at Ipsos in MENA, delivered a groundbreaking presentation at the...
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
#Lebanese #Millennials do not give second chances to companies they have had bad experiences with.… https://t.co/ye68YhFyby