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Consumer & Shopper

Trend Obs MENA 2018

Emerging trends, drivers of future life and consumption in North Africa and Middle-East.

3 April 2018

Media & Brand Communication

Digital Content in MENA

The MENA region has some of the highest internet penetration figures in the world and...

31 March 2017

Media & Brand Communication

Lebanon: 2016 TV Audience Measurement

Ipsos and Nielsen recently released their official results for Television Audience...

1 March 2017

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials

Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.

3 May 2017 Millennials

MENA Digitised - Exploring the Tech Trends Shaping the Region

Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.

21 November 2016 Tracking

She Speaks: Ten Things You Need to Know About Women in MENA

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.

21 October 2016 Women

Ipsos

Most #Tunisian football fans don't expect their national team to win against #Belgium. What do you think?… https://t.co/SlRRGGxMac

3:56 PM - 22 June 2018

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