The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
A nationwide representative survey, implemented by Ipsos in Lebanon for Konrad Adenauer Stiftung (KAS), employing quantitative methods, provides a comprehensive portrayal of the current socio-economic and political landscape.