Ipsos in Lebanon paves the way to Education
As part of our global and regional CSR initiative tapping into education, Ipsos in Lebanon partnered up with Teach A Child, an NGO dedicated to sending Lebanese children of impoverished families to school while covering all their tuition, transportation, as well as their school supply costs. Teach A Child also helps students attend university and complete their degrees.
Ipsos in Lebanon conducted a pro-bono qualitative research for the NGO tackling the uses and attitudes of students towards the organization, which caught the attention of a number of employees from different departments to come together and volunteer on this project. The study was conducted through 2 focus groups, all of which comprised of students currently continuing their education thanks to Teach A Child. And a full report was presented to Teach A Child towards the end.
Along with the study, Ipsos in Lebanon attended a fundraiser event organized by Teach A Child and contributed to its cause, noting that the cost to send one student to school for a year is 400$.
At the gala, which was attended by movers and shakers of the society, Ipsos received major recognition in the speech and was listed as a partner of Teach a Child on all marketing collaterals.
