Consumers

Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.

After years of uncertainty, Lebanon is beginning to rediscover a sense of confidence, in its economy, its people, and its future.

Consumer sentiment index in Lebanon is at 38.2.

A dive into shopper behaviour and attitudes in Lebanon.

Measuring Consumer Sentiment in Lebanon.

What does the female World Cup fan look like?

Humanising omnichannel means seamless customer journeys are just the start.

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

Few countries experience meaningful change in sentiment.