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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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Four Ways Agile Research Will Evolve to Drive Innovation
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
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Ipsos Update - September 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
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Where do the Globe's most Affluent Spend Their Holiday?
With the holiday season in full swing and Affluent increasingly searching for unique experiences rather than growing their material possessions, the luxury travel market is booming. What are the travel trends among Affluent worldwide?
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Ipsos Update - August 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
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Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.