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Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA
The changing shopping behaviors and e-commerce's impact on consumers in MENA.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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[WEBINAR] KEYS: Convergent Commerce
Today’s environment is all about channels that are simultaneously converged and coming together: convergent commerce, if you will. Please join us as we consider the latest evidence and explore the implications for us all.
Execution Measurement
Measuring the execution of brand strategy.
Channel Sizing
Sizing channel opportunities.
Assortment / Line Optimisation
Create a winning product line.