The 2026 Ramadan Handbook – Lebanon Edition

This year’s Ramadan Handbook highlights that even amid widespread perceptions of advertising overload, Ramadan advertising continues to resonate. While many feel the month has become more commercialized over time, certain brands continue to maintain strong emotional connections and clear associations with the Holy Month. Beverage brands such as Vimto, Coca-Cola, Pepsi, and Kassatly Chtaura are strongly associated with Ramadan. In food and culinary staples, local brands like Chtoura Foods stand out, alongside Maggi and Nestlé, which are associated with everyday Ramadan meal preparation. In dairy, trusted names such as Almarai and Puck maintain strong Ramadan associations. Meanwhile, grocery retailers like Carrefour are closely tied to Ramadan shopping, reinforcing their connection to everyday preparations during the month. 
 

For a deeper understanding of the consumer behaviors and preferences during Ramadan, click below to explore the complete report.